Subaru of America announces February sales increase

Subaru of America, Inc. today announced a 1-percent sales increase for February 2009 over last year’s February results. Year-to-date sales were up 4-percent with 25,283 units sold in 2009 versus 24,195 units sold in 2008.

The 2009 Subaru Forester continues to do well, as sales increased 101-percent over the previous year’s Forester sales – a total of 5,978 units sold in February 2009, versus 2,971 units sold in February 2008.

“Subaru maintains a strong position in the current automotive climate,” said Tim Colbeck, vice president of sales for Subaru of America. “Our products represent great value for consumers as they continue to shop for smart, capable vehicles to fit their needs.”

Feb-09 Feb-08 %chg Feb.-09 YTD Feb.-08 YTD %chg

Legacy 1,341 1,469 -9% 2,506 2,920 -14%

Outback* 2,389 3,786 -37% 4,904 7,221 -32%

Impreza 2,940 3,642 -19% 5,877 6,733 -13%

Forester 5,978 2,971 101% 11,140 5,373 107%

Tribeca 441 1,038 -58% 856 1,948 -56%

Total** 13,089 12,906 1% 25,283 24,195 4%

* Includes Legacy Wagon

** 2008 total does not include 1 Baja sale in 2008

“Despite increased economic uncertainty, the appeal of our products continues to gain momentum,” said Thomas J. Doll, executive vice president for Subaru of America. “Subaru vehicles are not only capable and fun to drive, but they also provide a low total cost of ownership – and in times such as these, customers are looking to purchase durable vehicles with high retained values like ours.”

[ Source: Subaru ]

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